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Perfumes seem like a natural extension of this creative pair. The first Viktor & Rolf fragrance, Flowerbomb, was introduced in 2004, to coincide with a women's Spring/Summer 2005 fashion collection also called "Flowerbomb."
Viktor and Rolf chose the name and designed the fragrance's distinctive "hand grenade" bottle and gift-wrap packaging. The fragrance was a smashing success, with several flankers and limited editions being issued over the following years.