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Lalique partnered with Francois Coty to develop beautiful vessels for perfume & mash, a revolutionary concept at the time. Perfume at the time was sold in ordinary glass vials, and the women who purchased it also had to purchase ornate and expensive decanters for their home if they wanted to store it in a more attractive vessel.
Lalique designed the now-legendary containers and beautiful labels for some of Coty's early successes, such as L'Effleur and Ambre Antique. Lalique's other stroke of brilliance was in designing a manufacturing process which enabled production of the bottles on a massive scale, thereby reducing the cost and making the product more affordable and widely available