The Kenzo Parfums division was launched in 1987, though evidence of the earliest Kenzo perfume—1978's King Kong, in keeping with the "Jungle Jap" theme—suggests the designer was interested in fragrance prior to launching a separate fragrance division. Kenzo Parfums' first official release was 1988's Kenzo for Women, a scent whose name was later changed to ça sent beau (which translates to "it smells nice"). A series of successful fragrances for men and women have since been offered, including the company's flagship scent, the ground-breaking Flower by Kenzo.