SARAH JESSICA PARKER
The fragrance was a crowd-pleaser, with an advertising campaign that made extensive use of Parker's voice and personal image.
It won a Fifi award in 2006 for Best National Ad Campaign. The success of this first fragrance has led to a continuing partnership, which has produced Covet (2007), a trio of companion scents—Twlight, Dawn and Endless (2009), limited editions of Lovely and Covet, and the newest launches, SJP NYC (2009) and SJP NYC Pure Crush (2011).
The earliest edition was created in 2005 and the newest is from 2017. Sarah Jessica Parker fragrances were made in collaboration with perfumers Ann Gottlieb, Frank Voelkl, Clement Gavarry, Laurent Le Guernec, Honorine Blanc, IFF, Stephen Nilsen and Yann Vasnier.