The first fragrance under the Geoffrey Beene umbrella, Grey Flannel for men, was presented in 1975. For those who could not afford the label's clothes, the fragrance was their chance "to own a Beene". Another fragrance, Bowling Green, was presented in 1986.
But Beene was not only a fashion designer, but a mentor to young designers, i.e. Alber Elbaz, Doo Ri Chung and Kay Unger, who all went on to become successful fashion designers.
The earliest edition was created in 1975 and the newest is from 1998. Geoffrey Beene fragrances were made in collaboration with perfumers Michel Gouges, Ron Winnegrad and Andre Fromentin.