In 2005 Beyonce introduced her family’s ready to wear fashion line, House of Deréon. After endorsing several perfumes for Tommy Hilfiger, Beyonce finally ventured into the perfume market on her own in 2010. Released in February 2010, Heat is a representation of Beyonce. Inspired by her latest tour and with the liquid in her favorite color of red, the beautiful slender bottle with antique details houses a passionate floral on a gentle bed of amber.
Heat Rush released a year later pays homage to its processor in a similar vessel yet is representative of liquid sunshine—both exotic and alluring like a topical beach. Like its sister perfumes Heat Ultimate Elixir is similarly housed yet was meant to be a more intimate and private fragrance.
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